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In talks with Yessine Ben Hamida, Sales Manager Africa

Domo Sports Grass will be exhibiting its latest products at The Big 5 Construct Nigeria this September. We spoke to the company's Sales Manager Africa, Yessine Ben Hamida; here's what he told us as he prepares to participate at the largest construction event in Nigeria.

What products will you be showcasing at the event?

Artificial grass for sports applications: soccer, rugby, tennis, multisport and hockey.

What value do these products bring to the region’s construction industry?

Natural grass needs a lot of maintenance and water. Synthetic grass is therefore an optimal substitute for it. Since there is a scarcity of water in the world, and especially in Africa, artificial grass is a very good alternative to natural grass.
We are exhibiting at this exhibition because we expect participating companies will be the constructors of new stadiums and sports fields where eventually our products will be used.

On that, can you share your outlook on the Nigerian construction industry:
​Why is it important for you to do business in the region?

Nigeria is one of the fastest growing markets in West-Africa and Africa. By choosing Nigeria, we aim at the heart of Africa because of its big and diverse population and central position in the continent.
​At Domo Sports Grass, we believe that today is the right moment to invest big here.

What is unique about the Nigerian industry compared to other regions?

Nigeria has a population of almost 200 million inhabitants and is a country that loves soccer. Their strategic position with the ports also plays a big role in choosing this country as our new target market.

Finally, how will it benefit customers to see you at the event?

It will help them to meet us in person and clear their doubts. It will also be enrich for them to meet one of the largest artificial grass companies in the world known to be FIFA’s (the International Football Federation) and FIH’s (International hockey federation) preferred producers.

About Domo Sports Grass -

Domo® Sports Grass is a worldwide expert in quality solutions for sports grounds. Domo® Sports Grass has guaranteed the most innovative synthetic turf systems for more than 30 years. Domo® is globally responsible for more than 80 million m2 of installed artificial grass for football, hockey, tennis, American football, rugby, golf and multifunctional sports applications. An innovative product portfolio, a state-of-the-art production infrastructure and continuous quality control make Domo® Sports Grass the best artificial grass producer in the market.

All products meet specific needs to meet the requirements and standards of national and international sports associations and federations.

Domo Sports Grass also offers follow-up and consultancy when choosing a suitable sub-base, when installing the grass and when organizing the necessary maintenance strategy.

Meet with Domo Sports Grass at The Big 5 Construct Nigeria - Location: Hall No. 1 Stand 1G20

About The Big 5 Construct Nigeria
About The Big 5 Construct Nigeria

8-10 June 2021 - Landmark Centre, Lagos

The Big 5 Construct Nigeria introduces the international construction brand “The Big 5” to Nigeria’s largest city: Lagos.

New development plans are creating huge demand for international suppliers to bring their products and technologies to Nigeria. Organised by dmg events, The Big 5 Construct Nigeria responds to such demand. Gathering exhibitors from around the globe, it displays hundreds of construction products and innovative solutions.

Alongside the international and domestic exhibitors, the event offers free-to-attend CPD workshops and seminars to update attendees on the latest industry innovations, best practices and practical ideas.

Other features include specialized zones that enable visitors to rapidly find the products they are looking for, live demonstrations and plenty of opportunities to network with industry peers.

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines. We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events. 

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit